Business Information Solutions for the Construction Industry
Information Lifecycle Management (ILCM)
SDI has adopted the concept of Information Lifecycle Management. Information Lifecycle Management, or ILCM, is the process of using a CRM Database (Customer Relationship Management) along with Better Business Practices to maintain a balance of good information communication and increased return on investment to management of the system. With the Products, Modules, Services and Support that SDI provides, the payoff is very clear when better business workflow and practices align with technology within a CRM Database, giving our clients better business decisions through automation. Your Company can build successful, profitable and long-term customer relationships when a CRM is properly implemented within the Information Life Cycle.
A relational database that tracks client interactions and activities is considered a Customer Relationship Management Database (CRM Database). The role of a CRM Database is often misunderstood as the single ‘thing’ managing Business Development. In actuality, Customer Relationship Management is truly dictated by the business practices of a company. When used correctly, within the practices of a company, a CRM Database will help maintain Customer Relationships. When Customer Relationship Management Technology and CRM Business Practices are working well, the result is Information Life Cycle Management (ILCM).
When done correctly, CRM allows companies to increase their revenue while lowering the cost of project management, marketing, and customer service. The payoff is very clear when better business workflow and practices align with technology within a CRM Database, giving the company better business decisions through automation. Companies can build successful, profitable and long-term customer relationships when a CRM is properly implemented within the Information Life Cycle.
Unfortunately, without proper planning, or a better understanding of Customer Relationships and the Information Life Cycle, the CRM Database will be under-utilized or awkward to use. One of the most often cited statistics about CRM is how often these solutions fail to meet their objectives.
There is no denying that getting a CRM right is a challenge, but a CRM strategy is about much more than selecting the right technology. The strategy starts with understanding the company’s workflow and what the system needs to provide. These two elements will form the Information Life cycle Management strategy. A misconception of a CRM is that a Company may be required to modify their internal process to make the system work. On the contrary, when the correct CRM is chosen, the CRM should conform to the Company’s Information Life Cycle for all related functions.
Software Dimensions has been bridging the gap between technology and business practices for many years. Our expertise with understanding and conforming to current business practices for our clients makes the use of a CRM Database much easier to grasp. Our knowledge of the construction industry gives us insight into our clients’ needs far beyond a generic CRM System. Our products have been revised and updated after years of feedback from customers to create streamlined and modular systems that have value regardless of specific business practices. With our interpretation of client systems, and the customizable aspects of our CRM, we can help any client achieve true Information Lifecycle Management.